The Full Story
About us
Wins From Losses was founded by Ryan, Filipe, and Jordon — three individuals who have each faced their own storms and chosen to grow stronger through them.
What began as a series of honest conversations about pain, resilience, and purpose evolved into a mission: to show that every setback can be the start of something greater.
​
Each of us carries a different story. Jordon, author of We Suffer and a familiar face from Married at First Sight, brings raw honesty about life’s struggles and the search for meaning. Together, we’ve turned those shared experiences into a brand that represents transformation, strength, and belief in the power of a comeback.
​
Wins From Losses isn’t just apparel — it’s a mindset.
Every design stands for perseverance. Every collection reflects the journey from breaking down to building back up. Whether you’ve faced heartbreak, failure, loss, or change, this brand is here to remind you: you can always rise again.
Our Mission
Our mission is simple: to help people turn pain into purpose.
​
We exist to empower anyone who’s faced life’s toughest moments — from losing a loved one, to battling sickness, to enduring heartbreak or failure — and to remind them that within every loss lies the seed of a new beginning.
​
Through our clothing, storytelling, and community, we aim to normalize conversation around mental health and create a culture of strength, self-awareness, and support.
Wins From Losses is for everyone who’s been knocked down and is ready to stand tall again — stronger, wiser, and more determined than ever.
Our Vision
Our vision is to build a global community where resilience becomes a way of life.
​
We believe in turning adversity into advantage, in helping people rediscover confidence and purpose no matter what life throws their way.
​
Through collaborations, awareness campaigns, and partnerships with mental health charities, Wins From Losses is committed to spreading hope and empowering people to keep pushing forward.
​
We’re more than a brand — we’re a movement of comeback stories.
Because true victory isn’t about avoiding struggle; it’s about transforming through it.
